CyberBullying- PSA

Here is the link to our PSA video assignment for this week!!!


My Personal Brand Statement


I have created my “personal brand statement” for the very first time with the help of course material and online search on personal branding. I got to learn that personal brand statement is not just something that is designed for a resume to impress an employer, its a mirror where not just I can see myself but others can also see me and themselves in the same mirror and what they gain and from my reflection (my personality, my characteristics, knowledge and experiences of life). I visited many websites and blogs to read about personal brand statement, all of my research and content studied made me think “who am I”?, “what’s unique about me that makes me different than other around me”?, who is my target to socialize and work with, what can I do for others, all together “who is my audience”? Identity matters everywhere, in personal and professional life, in face to face interaction or online as we always talk to people, not to walls.

One of webs I liked the most in search: This provided me with examples and blank statement to fill as my own, describing my own profession with unique qualities of myself, type of audience I want to target and desired experience I want my audience of gain from my knowledge and experience. 

Before creating my brand statement, I have also considered these 5 simple but important things from this video:

“I am a physical therapist who is passionate, experienced, accommodative and always willing to support, guide and educate (clients) to bring life back to learn and enjoy unique experiences that a normal and healthy life has to offer”.



Global Connectivity & Access

Global access and Connectivity: Global access to digital information and technology is very important and must be provided to everyone regardless of their region, religion, race, culture, age, ethnicity or disability. Things that impact on global access to digital information and technology are the following: 1) Digital Divide 2) Cultural norms 3) Government Policies and infrastructure.

1) Digital Divide: Digital Divide refers to the gap between people who have access to digital information and technology and those who don’t, such as seniors who cannot read small prints of long contracts. Also, remote communities don’t have access to all kind of modern technology such as ATMs, big shopping malls, post offices etc. Homeless people have no access to internet, landlines or even mobiles which means even, no contact to family members. Digital access allow people to communicate with each other and not to feel left alone in society and may help them to overcome their weakness such as disability and allow them to feel like a normal person who can move and interact with other members of society but unfortunately, most parts of the World lack this facility for their people especially, in developing World and also, some in developed countries, as in situations mentioned above but policies such as Ontario government’s policy can help overcome such issues; 

2) Cultural norms: Preferences for social networks may vary around the globe as Facebook or Twitter may be popular in North America but not in China or Russia as they prefer to use QZone(China), VKontakte and Odnoklassniki(Russia). Social norms dominate the use of media across the world, same media is used in different way depending on culture and its people, even, our search language and results change depending on part of the world where we connected from. 

3) Government Policies and Infrastructure: Availability of different technologies or software also impacts global access such as developed world has well-established infrastructure of telephone lines which developing world lacks which is why most of the internet penetration is from developed world, and that is also leading to growth of mobile internet in developing world. Other factors to global access include government involvement or censorship to what people can access and what they cannot, for example, Chinese government’ internet censorship: or in Canada:  but government can also make laws that may give digital access to everyone based on equal rights such as Ontario government’s policy mentioned above.